About Us

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About Us

At Forever PLC, our journey began over 50 years ago in the heart of Mercato, Addis Ababa, under the historic Harar Hotel building near Cinema Ras. What started as a small family business, led by our father, has grown into one of Ethiopia’s most trusted importers of high-quality building materials, power tools, accessories, and machinery.

In our early days, we sourced products from Djibouti, then Dubai, India, and later China, always adapting to market needs and bringing the best available products to our customers. Today, we have taken a step further, focusing on premium European brands to provide superior quality and reliability.

For the past 25 years, we have been the sole importer of BOSCH Power Tools and Accessories from Germany, offering a wide selection of tools for various applications. In addition to BOSCH, we proudly import:
• Fiac Compressors (Italy) – High-performance air compressors for industrial and professional use.
• EGA Master Tools (Spain) – Premium tools designed for industrial and professional applications.
• Telwin Welding & Battery Charging Equipment (Italy) – Advanced welding and battery charging solutions for various industries.

Our fast growth is a testament to our commitment to customer satisfaction, high-quality products, and exceptional after-sales service.

Our Vision

To be Ethiopia’s leading importer of power tools, building materials, compressors, and machinery while making a mark in the global coffee industry by exporting premium Ethiopian coffee beans.

Our Mission

• To continuously expand our range of BOSCH, Fiac, EGA Master, and Telwin products and other high-quality imports.
• To source and export only the finest Ethiopian coffee to international markets.
• To build long-term partnerships with farmers, wholesalers, and businesses based on trust and mutual success.

Our Commitment

At Forever PLC, we are more than just a business—we are a family that values quality, integrity, and long-term relationships. Whether through our import business or our new coffee export venture, we remain committed to delivering excellence and making a positive impact on the industries and communities we serve.

Why Choose Us

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Decades of Experience & Loyal Customers

With over 50 years in the industry, we have built long-standing relationships with our customers, many of whom have trusted us for generations.

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High-Quality European Products

We carefully source and import only the best products, ensuring that Ethiopian professionals and businesses have access to reliable and durable tools and materials.

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Unmatched Customer Service

Our well-trained sales, marketing, and maintenance teams provide exceptional support, including free maintenance services for products purchased from us.

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Strong Dealer Network

Over the years, we have established a wide network of dealers in Addis Ababa and major cities across Ethiopia, ensuring easy access to our products and services.